AI SEO & AI Visibility
Get Recommended by ChatGPT, Gemini & Google's AI
AI search optimisation and AI visibility measurement, delivered directly by Simon Bayliss
Last reviewed: 13 October 2026.
High search impressions with zero website clicks?
AI tools are answering buyer questions directly before anyone visits a website.
I'm Simon Bayliss. I structure your business information, structured data and proof so AI tools can name and cite your business inside the answer.
What is AI SEO? AI SEO, or AI search optimisation (which includes answer engine optimisation and generative engine optimisation), is the practice of structuring your website, business data and brand citations so AI tools such as ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini recommend your business when prospective clients ask for top service providers. AI SEO is the work; AI visibility is the result—how often, and how accurately, those tools mention, cite and recommend you.
Search behaviour is changing quickly. Google's AI Overviews now answer many commercial questions at the top of the results, while ChatGPT, Perplexity and Gemini recommend businesses directly, without the user browsing a list of links.
That changes search strategy. I treat AI visibility as an extension of good search marketing, combining structured data, clear business information, verifiable proof and simple enquiry paths, so your business is named when an AI tool narrows down a customer's options.
Creative Orbit is based in Keiraville, Wollongong. You work directly with me, from the first AI visibility audit through to implementation. No account managers, no inflated presentation decks—just clear data, direct access and a structured 90-day plan.
See whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention your business, which competitors they cite instead, and the fixes that close the gap.
For businesses across Australia that want to be found, cited and recommended in AI search as well as Google.
What Is AI Search Optimisation, and How Does It Improve AI Visibility?
AI search optimisation makes your business easy for AI tools to understand, verify and recommend. Traditional SEO focuses on earning a high place in a list of links. AI search optimisation focuses on earning a place inside the generated answer, recommendation list or comparison—which is what AI visibility measures.
It builds on strong technical foundations. Your website must be crawlable, accurate and clear about your services, locations and proof. From there, I add structured data, concise direct-answer copy, consistent business information across the web, and verifiable third-party mentions that show your real-world capability.
For established businesses, AI search optimisation doesn't replace traditional SEO; it extends it. The businesses that win consistent enquiries will be visible in the normal search results and credible enough to be chosen when an AI tool recommends a single provider.
- Google's AI Overviews sit at the top of many search results, answering the question before the links.
- People now ask ChatGPT and Perplexity local questions, such as "Who is a reliable commercial lawyer in Wollongong?"
- More searches end without a click, because buyers compare the recommended names inside the answer.
- The goal has shifted from appearing on a results page to being named, cited and recommended inside the answer.
- Many businesses haven't yet checked what AI tools say about them, so acting early is an advantage.
Not sure where you stand? Watch the short video on how to measure AI visibility, or book an AI visibility audit.
Why AI Search Is Fundamentally Different
In more than 15 years of search work, I've watched search move from indexing documents to generating answers. Traditional results made users click through several links to compare options. AI tools now present the shortlist for them.
That's why a site that ranks reasonably well in Google isn't guaranteed to appear in AI recommendations. AI tools need to be confident about who you are, what you do, where you do it, and that others vouch for you. Vague sales copy rarely gives them that confidence.
This creates a real opening for regional businesses. A well-structured Wollongong operator with clear, verifiable local authority can be recommended ahead of larger metropolitan competitors with vaguer information.
AI SEO Sydney: Get Named in AI Answers Across Sydney
AI SEO for Sydney businesses means improving your AI visibility: making sure ChatGPT, Perplexity, Gemini and Google AI Overviews recognise, trust and recommend your business when Sydney buyers ask who to use. The work is the same discipline as the rest of this page, but the competition is different: more agencies, more national brands and more comparison content competing to be the source an AI answer draws on.
Sydney campaigns are run from Keiraville, Wollongong, about 90 minutes from the Sydney CBD. Most of the work is delivered remotely, through shared Search Console and analytics access, recorded walkthroughs and regular calls, with on-site sessions when a project needs them. You deal with the strategist doing the work, not an account manager.
- AI visibility testing for your services across ChatGPT, Perplexity, Gemini and Google AI Overviews, including suburb and "best [service] in Sydney" questions
- Competitor benchmarking: which Sydney businesses AI tools name instead of you, and why
- Clear business and service-area information, so AI tools know exactly what you do and which parts of Sydney you serve
- Organization, Service, LocalBusiness and FAQ structured data that matches your visible content
- Evidence AI tools can quote: case studies, credentials, reviews and clear pricing or inclusions
- Monthly AI visibility tracking: mentions, citations, AI referral traffic and enquiries
Why Sydney needs a different approach: in a crowded market, AI answers tend to favour businesses that are described consistently across their own site, Google Business Profile, directories and third-party mentions. Clear, verifiable information often matters more than the size of the marketing budget, which gives well-structured specialist and mid-sized firms a real opening.
Start with an AI visibility audit. It benchmarks where AI tools currently mention or cite your business against the Sydney competitors they name instead, and gives you a prioritised 90-day plan. Illawarra and South Coast businesses targeting local Map Pack searches should pair this with Local SEO Wollongong.
The Four Parts of AI Search Optimisation
Four connected disciplines that improve your AI visibility, so your business is read correctly, cited and recommended across the main AI platforms.
Answer Engine Optimisation (AEO)
AEO structures your service pages so AI tools and Google's AI Overviews can lift a clear, direct answer from them, with your key claims supported by evidence.
- Question & answer structured data
- Direct-answer copy near the top of each page
- Content shaped for Google's AI Overviews
- FAQ and service markup
- Concise service definitions backed by client proof
- Copy matched to what buyers actually ask
Common audit gap: Many websites bury their main answer deep in marketing copy. AI tools need clear claims, locations and supporting evidence near the top of the page.
Generative Engine Optimisation (GEO)
GEO builds the outside evidence AI tools such as ChatGPT, Perplexity and Claude look for, so they can verify your expertise and cite you with confidence.
- Clear definitions of what you do and where
- Guides and case studies worth citing
- Author, publisher and business credentials
- Benchmarking against the competitors' AI tools cite
- Testing of local recommendation questions
- Verifiable client testimonials and project outcomes
Key insight: AI tools cross-check information across many sources. Businesses that are named consistently in directories, news and client reviews are easier for them to trust and cite.
LLM Optimisation (LLMO)
LLMO makes sure large language models correctly understand your services, locations and specialities so they describe your business accurately.
- Unambiguous business and service categories
- Consistent name, address and phone details everywhere
- Depth of content around your main services
- Clear founder expertise and credentials
- A site structure crawlers can easily read
- Monitoring how accurately AI tools describe you
Why it matters: When information is missing, AI tools fill the gaps with guesses. LLMO removes the ambiguity by giving them clear, verified business details.
Agentic Optimisation (AO)
AO prepares your website for AI agents that research, compare and start bookings or purchases on a customer's behalf.
- Clear pricing, inclusions and delivery details
- Simple enquiry, booking and quote paths
- Machine-readable contact and opening details
- Visible policies, terms and trust markers
- Product feed alignment for online stores
- Structured review and outcome data
Commercial reality: AI agents can't act on vague sales pages without clear contact paths or service details. Clear, structured information lets them do the job.
AI Visibility in Practice: Real Search Data
Below is 90 days of Google Search Console data from Creative Orbit's own site (7 May – 5 August 2026), and how AI visibility is measured for clients.
Creative Orbit — Search Baseline
AI-related searches produce plenty of impressions but very few clicks, because answers are often given on the results page before anyone visits a website. Read the full analysis →
Position 3.2 — Zero Clicks
A strong ranking no longer guarantees clicks for informational searches. What matters is whether your business is named in the answer itself.
How Client AI Visibility Is Measured
A fixed set of real customer questions is tested across the main AI tools each month, recording mentions, citations, competitors, AI referral traffic and enquiries. See how to measure AI visibility →
Why Work with a Senior Practitioner?
Typical Agency Model
- ❌ AI search bolted onto a generic retainer
- ❌ Account managers between you and the strategist
- ❌ AI visibility rarely tested in a consistent, repeatable way
- ❌ Generic AI-written content that weakens trust
- ❌ Long lock-in contracts before any proof
Creative Orbit
- ✅ AI visibility and local SEO handled together
- ✅ Work directly with Simon Bayliss
- ✅ AI visibility tested across up to five AI platforms
- ✅ Transparent reporting based on real search data
- ✅ Flexible projects and 90-day plans
Wollongong base, wider reach: Based in Keiraville, Creative Orbit works with Illawarra businesses and runs AI visibility campaigns for Sydney and regional NSW clients.
How an AI Visibility Campaign Runs
Every engagement moves from audit to implementation to regular measurement.
AI Visibility Audit
A review of your Search Console data and local competitors, plus AI visibility testing across ChatGPT, Perplexity, Gemini and Google AI Overviews. See the audit tiers →
90-Day Plan
A prioritised plan covering structured data, page rewrites, business listings and technical fixes.
Implementation & Re-Testing
Changes are rolled out in focused sprints, then the same customer questions are re-tested to see whether AI tools mention and cite you more often.
Ongoing AI Visibility Tracking
Monthly measurement and refinement as AI tools change, alongside your Google and Map Pack visibility.
Frequently Asked Questions
What is AI visibility?
AI visibility is how often, and how accurately, AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Overviews mention, cite and recommend your business when people ask about what you do. AI SEO is the work that improves it.
What is the difference between standard SEO and AI search optimisation?
Standard SEO helps your website rank in Google's normal results and the Map Pack. AI search optimisation improves your AI visibility, by structuring your business information, structured data and proof so AI tools like ChatGPT, Perplexity and Google's AI Overviews cite and recommend your business inside their answers.
Is my business currently being recommended by ChatGPT and Google's AI Overviews?
The quickest way to know is to test it. An AI visibility audit asks your customers' real questions across the main AI tools and shows where you're mentioned and cited compared with your competitors.
What does an AI SEO campaign cost?
Initial audit and implementation sprints typically range from $2,500 to $5,000, depending on site complexity, competition and content needs. Ongoing retainers start from $1,500/month with no lock-in contracts. A standalone AI visibility audit starts from $990.
How long until AI tools start citing my business?
Structured data fixes and page updates are typically re-crawled within 4 to 8 weeks. Outside mentions and consistent AI recommendations build over 3 to 6 months of active work.
Do you deliver AI SEO and audit services for Sydney businesses?
Yes. Simon Bayliss delivers AI visibility audits, AEO, GEO and LLMO work for Sydney businesses from Keiraville, Wollongong, about 90 minutes from the Sydney CBD. Most work is delivered remotely, with on-site sessions when needed, and you work directly with the strategist rather than an account manager.
How do you measure AI visibility?
With a fixed set of real customer questions, tested regularly across ChatGPT, Perplexity, Gemini and Google's AI Overviews. Each test records whether your business is mentioned, whether your pages are cited and which competitors appear, then tracks AI referral traffic and enquiries over time. The method is explained in the video on how to measure AI visibility, with the full scorecard in the AI visibility metrics guide.