Creative Orbit
Digital Marketing & SEO · Wollongong
SEO, Web Design & AI Search — Wollongong, Illawarra & South Coast

SEO Wollongong:
More Calls and Bookings from Google, Maps & AI Search

I'm Simon Bayliss, founder of Creative Orbit. I help Illawarra and South Coast businesses get found when locals search for what they do—in Google, in the Map Pack, and in AI tools like ChatGPT and Gemini—and make sure the website turns those visits into enquiries. You work directly with me on local SEO, web design and photography. Every engagement starts with a clear diagnostic and a prioritised 90-day plan.

One experienced practitioner. Direct access. No account managers.

The person you brief is the person who does the work: 15+ years in search and digital strategy, and 20+ years as a commercial photographer.

15+ years in search and digital strategy · 20+ years of commercial photography · Serving Wollongong, the Illawarra, the South Coast, the Southern Highlands and regional NSW across professional services, trades, e-commerce and tourism.

Creative Orbit | Illawarra — Simon Bayliss

Keiraville, Wollongong, NSW 2500

0466 646 323 This email address is being protected from spambots. You need JavaScript enabled to view it.

Based in Keiraville, serving Wollongong, the Illawarra, Sydney metro and regional NSW. Specialists in local SEO, revenue-focused web design, content strategy and AI search visibility.

Receive a local competitor benchmark, lost-lead analysis and a plain-English 90-day execution plan. No obligation, no agency fluff.

Designed for service providers, trade specialists, e-commerce brands and tourism operators who need to win local customers in Google search and conversational AI engines.

Who you're actually working with

Simon Bayliss — Search Strategist, Web Developer & Photographer

Simon Bayliss, SEO and digital growth specialist in Wollongong I've spent 15+ years helping Australian businesses get found in search and turn that visibility into customer enquiries. Creative Orbit is a one-person specialist practice: you work directly with me from the first diagnostic through to implementation, with no junior handoffs or account managers.

My work balances traditional local SEO with visibility in AI tools such as ChatGPT, Gemini and Google's AI Overviews. I'm based in Keiraville and work mainly with Illawarra, South Coast and Southern Highlands businesses, plus remote clients elsewhere in NSW.

Every recommendation is grounded in your own data—Search Console, competitor positions and where enquiries are being lost—not generic checklists.

I've also worked as a commercial photographer for more than 20 years, so client websites can use real photos of their people, premises and work instead of stock images.

  • How I work: Competitor benchmarking, local SEO, conversion-focused web design, AI search visibility
  • Services: Local SEO, AI search visibility, web design, content and commercial photography
  • Working model: One practitioner, direct collaboration, focused on enquiries and revenue
Three Core Services

Local SEO Wollongong, Web Design & AI Search Visibility

Three services from one practitioner: get found in Google and the Map Pack, get named by AI assistants, and give visitors a fast, clear website that turns searches into enquiries.

Service 2 · AI Search

ChatGPT, Gemini, Perplexity and Google's AI Overviews now answer many customer questions directly. I make sure these tools can find, understand and recommend your business. It's included in every local SEO campaign.

  • Regular checks of what AI tools say when locals ask for your service
  • Clear, consistent business information across the web
  • Structured data (Schema) so your services, location and hours are read correctly
  • Trust signals: real reviews, real photos, named expertise
How it works and what it costs: Explore AI search →
Service 3 · Websites

Fast, search-ready websites in WordPress or Joomla, built to turn local traffic into phone calls, quote requests and online orders. Every build starts with a Screaming Frog audit, so structure, speed and SEO are designed in from day one.

  • Site structure mapped to how locals search
  • Core Web Vitals speed for mobile and desktop
  • Redesigns & migrations that keep your rankings
  • E-commerce, conversion copy & original photography
Builds, redesigns and e-commerce: Explore web design →

Not sure where to start? Book a 15-minute call and I'll tell you which of the three will move your enquiries fastest. Need real images for your site? I also offer commercial photography.

Track Record

Serving Businesses in Wollongong & Regional NSW

From trade contractors and professional practices to regional tourism operators and national e-commerce brands, I deliver practical search and website work matched to the market you sell into.

Work Commissioned or Published By

Over 20 years, my photography, content and digital work has been commissioned or published by organisations including:

  • Tourism NSW
  • Destination NSW
  • Tourism Victoria
  • Outback NSW Tourism
  • Australian Financial Review
  • Australian Traveller Magazine
  • Outback Magazine
  • Regional service businesses & trades
  • Independent B2B & e-commerce clients
Experience
15+ Years

Search, website and content work for businesses in Wollongong, regional NSW and national e-commerce.

Framework
Diagnostic → Plan → Sprint

Every campaign starts with a local market diagnostic, then moves into 90-day sprints focused on enquiries and revenue.

Measured Monthly
Google, Maps & AI

Each month you see your calls, enquiries and rankings, plus whether AI tools name your business when locals ask. Learn about AI search →

What Clients Say

"Simon's strategic diagnostic uncovered search issues our previous agency missed for years. Within 90 days, we saw a 40% increase in organic leads from our target region."

– Owner, Tula Tooth Fairy, NSW

"Simon overhauled our online store and organic search setup. We went from buried search pages straight to Page 1 for our primary revenue keywords — direct sales followed."

– Owner, AMF Magnetics, Botany, NSW

"The visual content and structured content strategy Simon delivered were spot-on — exactly what we needed to establish authority and outshine larger competitors."

– Accommodation Provider, Outback Beds, Regional NSW
How It Works

From Diagnostic to More Enquiries

No bloated strategy decks. We move quickly from diagnosis to fixing the things that cost you enquiries, so you see ranking and lead improvements sooner.

You see everything: what's being fixed, which searches we're targeting, which pages are being rewritten, and how it's tracking against your goals.

Most projects start with a local growth diagnostic, then move into a focused 90-day implementation sprint.

  1. 1
    Market & Website Diagnostic
    I review your local competitors, Search Console data and website performance to find exactly where prospective customers are being lost.
  2. 2
    90-Day Priority Plan
    You get a clear, prioritised plan covering local SEO, page rewrites, website fixes and Google Business Profile work.
  3. 3
    Implementation & Tracking
    I roll out the work in focused sprints, tracking rankings, Map Pack visibility, website traffic and enquiries as we go.
  4. 4
    Ongoing Monthly Support (Optional)
    Month-to-month care to keep your profile, pages and photos current, extend into new suburbs and services, and report each month on Google rankings, enquiries and AI answers.
Featured Results

Client Case Studies

Real projects for regional NSW and national businesses, with the context, the work and the outcomes.

E-commerce · Manufacturing
AMF Magnetics — National Organic Growth

Search architecture overhaul, UX refinement, and structured product schema driving sustained organic growth and online revenue for a national supplier.

View AMF Magnetics Case Study →
Tourism · Regional NSW
Outback Beds & Regional Booking Growth

Multi-year digital campaign combining targeted local search, destination content and high-impact photography to drive ongoing booking flow.

Read Outback Beds Case Study →
Tourism · E-commerce · Local Services
More Regional Projects

Tourism operators, online stores and local service businesses across regional NSW, documented with the challenges as well as the results.

Browse All Case Studies →
Where I Work

Based in Wollongong, Serving the Illawarra & Regional NSW

Based in Keiraville, Creative Orbit provides local SEO, web design and AI search visibility across the Illawarra, the South Coast, the Southern Highlands and regional New South Wales.

Primary Service Locations

  • Wollongong & Northern Suburbs: Keiraville, Fairy Meadow, Woonona, Corrimal, Thirroul, Austinmer — Local SEO Wollongong
  • Shellharbour: Shell Cove, Albion Park, Oak Flats — Web design & SEO Shellharbour
  • Kiama: Gerringong, Jamberoo, Minnamurra — SEO Kiama
  • Shoalhaven: Nowra, Berry, Jervis Bay, Ulladulla — Web design & SEO Nowra
  • Southern Highlands: Bowral, Mittagong, Moss Vale — SEO Southern Highlands
  • Elsewhere in NSW: Remote engagements for tourism operators, trade contractors, agricultural businesses and e-commerce brands
Frequently Asked Questions

Common Questions About Local SEO & Digital Growth

Straight answers about working with Creative Orbit. If you'd like to find out what's holding your website back, book a call or request a diagnostic.

  • How does Local SEO Wollongong help my business win more clients?

    It puts your website and Google Business Profile in front of Illawarra customers at the moment they search for what you offer, in both the map pack and the organic results. The full approach is on the local SEO services page.

  • What is the difference between Google SEO and AI Search Optimisation?

    Google SEO helps your business rank in Google's normal results and the Map Pack. AI search optimisation makes sure tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews can find accurate, trustworthy information about your business, so they're more likely to name you when someone asks for a recommendation. Most of the groundwork is shared, which is why I include both in every local campaign.

  • How much does SEO and digital growth strategy cost in Wollongong?

    Most local SEO projects run $2,500–$5,000 for a 90-day rollout, with retainers from $1,500/month and no lock-in. See what's included in local SEO services.

  • How many clients do you take on?

    I work with a limited number of clients at a time so each one gets my direct attention. If I can't start straight away, I'll tell you when I can.

  • How do I choose the right SEO agency for my Wollongong business?

    Choose someone who focuses on leads and revenue rather than vanity metrics, understands how Illawarra customers search, shows you a clear plan, and does the work personally rather than handing you to an account manager.

  • Do I need technical expertise to work with Creative Orbit?

    No. I handle the technical work, structured data and site structure, and explain the choices in plain English so you can make confident decisions.

  • How long does it take to see tangible ranking and enquiry improvements?

    Map pack and technical fixes often show within 30–60 days, while competitive terms take longer. See the local SEO roadmap.

  • Can Creative Orbit work alongside our internal web developer or team?

    Yes. I can supply technical guidelines, page structures and schema specifications to your developers, or handle the implementation directly on your website.

  • What services do you provide alongside local SEO?

    Alongside local and AI search optimisation, I design and build fast, search-ready websites and e-commerce stores in WordPress or Joomla, with original commercial photography available to support them.

  • Is your search advice tailored specifically to Australian markets?

    Yes. Strategies are built around how Australian customers search and choose local providers, and benchmarked against your actual competitors in Wollongong and regional NSW.