AI Visibility:
Find Out What ChatGPT and Google's AI Say About Your Business
What is AI visibility? AI visibility is how often, and how accurately, AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Mode name your business when customers ask them for help. We measure it with the same set of real customer questions each month. Then we show you who gets recommended instead, and where the AI found its information.
More customers now ask an AI assistant before they ever search Google: "Who's a good electrician in Shellharbour?" "Which wedding photographer delivers fastest?" The answer might name you. It might name a competitor. It might name you with an old phone number or the wrong prices. You'd never know, because none of it shows up in your analytics.
An AI visibility audit tells you where you stand today. A monthly AI Visibility Report tells you whether it's getting better. We work with businesses anywhere in Australia, and we don't need access to your website.
$690 plus GST for the audit, delivered in 3 business days. Monthly reports from $250 plus GST.
What Is AI Visibility?
AI visibility is your business's presence inside AI-generated answers: whether you're named, whether your website is cited as a source, how you're described, and who's recommended alongside you or instead of you.
You'll see it called other things too: AI search visibility, LLM visibility, GEO or AEO results, share of voice in AI. The labels are still settling. The idea isn't.
A Google ranking puts you in a list of ten links. An AI answer often names two or three businesses and stops there. If you're not one of them, you're not in the conversation at all. And unlike a ranking, there's no fixed position to check: the same question can get a different answer tomorrow, or from a different town.
How Is AI Visibility Different From SEO and AI SEO?
SEO helps you rank in Google and Google Maps. AI SEO is the work that gets you found, understood and cited by AI tools. AI visibility is the result we measure.
SEO
Ranking in Google search and Maps for the searches your customers make. Measured in rankings, clicks and enquiries.
AI SEO
Making your website and your wider online presence easy for AI tools to find, trust and quote. Structured data, clear answers, consistent business details, and mentions on the sites AI relies on.
AI Visibility
Measuring what the AI tools actually say: whether you're named, whether your site is cited, who's recommended instead, and whether the facts are right.
You're on this page.
The three work together. An audit shows the gap, AI SEO closes it, and the monthly report shows whether it's closing.
Why Does AI Visibility Matter for Your Business?
Because AI answers shape decisions before a customer reaches your website, and sometimes instead of it. If the AI leaves you out or gets your details wrong, you lose the enquiry without ever seeing it.
- Customers ask AI for recommendations. "Best", "near me" and "who should I use" questions are exactly what AI assistants are being asked.
- Many answers end the search. The customer gets a shortlist and a phone number and never visits a results page.
- AI repeats what it finds elsewhere. Directory listings, review sites, venue supplier lists and old profiles can matter as much as your own site.
- Mistakes spread quietly. An outdated price, a wrong surname or a confused business name can sit in AI answers for months.
- Your analytics can't see it. Most AI influence happens without a click, so GA4 alone undercounts it.
- Competitors may already be named. Often it's not the biggest business, just the one with the clearest information.
What Does an AI Visibility Audit Measure?
We check whether AI tools name you, whether they link to your website, who they recommend instead, where their information comes from, and whether the facts they give about you are right.
Named or Not
How many answers name your business, across every tool we check.
Discovery Questions
How often you're named when a customer doesn't know you yet: "best [service] in [town]", a specific service, a price point, a named venue or place. This is the number that matters most.
Your Website Cited
How often the AI links to your own site as a source, rather than a directory or a competitor's page.
Who's Recommended Instead
Which competitors are named, how often, and what they seem to have that you don't: a venue page, a supplier listing, more reviews, an award.
Where AI Gets Its Information
The sources behind each answer: your site, your Google Business Profile, directories, review sites, and pages you don't control.
Are the Facts Right?
Phone number, address, prices, opening hours, your name, years in business. Correct, wrong or missing.
How Do We Measure It?
We ask the same 15 or so real customer questions every month, on several AI tools, the same way each time, then compare the trend rather than any single answer.
The Questions
Around 15 per business, written the way your customers actually ask:
- 3 about your business by name (who you are, reviews, reputation)
- 2 checking facts (prices, contact details)
- 1 comparing you with your strongest local competitor
- 9 or more discovery questions that don't mention you: "best", service, price, place and venue questions
The AI Tools
- Google AI Mode and ChatGPT, on their public websites. Checked signed out, once each, so no one's search history shapes the answer.
- ChatGPT with web search, through a direct connection. Each question asked twice and searched from your town, because answers vary from run to run.
Why We Track Trends, Not Single Answers
AI answers change from day to day, and from place to place. One answer proves very little. The same questions asked the same way every month show you the real direction. With two runs per question, a change of one or two answers is normal noise, and we say so in the report rather than celebrating it.
What Does a Report Look Like?
A short, plain-English report you can read in five minutes: a scorecard, what changed, who AI recommends instead, where the answers come from, which facts are wrong, and what to fix next.
- At a glance: the one thing to take away, plus the scorecard
- What changed since last month
- Who AI recommends instead
- Where AI gets its information
- Are the facts right?
- Recommended next steps
- How we measure
A Real Example (Anonymised)
A wedding photographer in South East Queensland, about 1,000 km from our office. The first check found AI tools knew the business well when asked by name. Prices, phone and address were correct in every answer. Customers who didn't know them yet were another story. Google AI Mode named them in just 1 of 9 discovery questions.
A month later, ChatGPT named them in 83% of its answers and in about 7 of every 10 discovery questions. The report also turned up three things no ranking report would have shown:
- They were missing from venue questions, because competitors had venue pages and supplier listings.
- One answer confused them with a different local studio.
- When a couple asked for photos within a week, they weren't named, even though fast delivery is one of their strongest selling points.
AI Visibility Audit: Where Do You Stand Today?
The audit is a one-off baseline: what the main AI tools say about your business right now, who they recommend instead, and the first fixes worth making. No website access needed, and it works for businesses anywhere in Australia.
You get:
- Your questions, written and agreed with you
- The baseline scorecard across the AI tools we check
- Who AI recommends instead, and why it probably picks them
- Every wrong or outdated fact we find
- The sources AI relies on, including pages you don't control
- A short list of the fixes most likely to move your numbers
- A walk-through call to go over it
Monthly AI Visibility Report: Is It Getting Better?
Once the baseline is set, we ask the same questions every month and send you a short report showing what moved, what didn't, and why.
- The same questions and the same method each month, so the numbers stay comparable
- New questions added when your business changes; old ones kept for the trend
- Changes explained: a fix that went live, a competitor that appeared, a new source AI started quoting
- Next steps tied to your website, Google Business Profile and listings
How Do You Improve AI Visibility?
By making your business easy for AI tools to find, understand and trust: on your own website, and on the other sites they rely on. That's AI SEO, and the audit shows where to start.
- Clear, consistent business details everywhere (name, address, phone, prices)
- Pages that answer customers' real questions directly
- Pages for the places, venues and services people ask about
- Structured data that spells out who you are and what you offer
- A well-kept Google Business Profile with genuine reviews
- Listings on the directories, supplier lists and review sites AI quotes
If your audit shows gaps on your own website, the next step is our SEO & AI SEO audit, which looks at the site itself and prices the fixes. Or see how we approach AI SEO.
No one can guarantee what an AI tool will say. What we can do is remove the reasons it leaves you out, and measure honestly whether that's working.
Frequently Asked Questions
What is an AI visibility audit?
An AI visibility audit is a baseline check of what AI tools such as ChatGPT and Google's AI Mode say about your business. It covers whether you're named, whether your website is cited, who's recommended instead, and whether the facts are right. It measures where you stand; it doesn't change anything on your website.
How much does an AI visibility audit cost?
An AI visibility audit costs $690 plus GST, $759 including GST, and is delivered within 3 business days of agreeing your questions. Monthly AI Visibility Reports are $250 plus GST a month, $275 including GST, with no minimum term.
How is an AI visibility audit different from an SEO & AI SEO audit?
The AI visibility audit measures what AI tools say about you, and needs no access to your website. The SEO & AI SEO audit looks inside your website, Search Console and analytics to find out why, and prices the fixes. Many businesses start with the first and move to the second if the gaps are on their own site.
Do you need access to my website or accounts?
No. We ask the AI tools the same questions your customers would, so all we need from you is your business details and the competitors you care about.
Do you work with businesses outside Wollongong?
Yes. Creative Orbit offers AI visibility audits and monthly AI Visibility Reports to businesses anywhere in Australia. We've reported for a business in South East Queensland, about 1,000 km from our Wollongong office.
Why do AI answers change from week to week?
AI tools vary their answers with time, location, wording and the sources they find on the day. That's why we ask the same questions the same way every month, and look at the trend rather than any single answer.
Can you guarantee AI tools will recommend my business?
No, and be wary of anyone who does. AI answers can't be bought or fixed in place. We measure honestly, find the reasons you're being left out, and track whether the fixes are working over several months.
Find Out What AI Says About Your Business
A dated baseline of what ChatGPT and Google's AI say about you, who they recommend instead, and the first fixes worth making.
No website access needed · Delivered in 3 business days · Anywhere in Australia